The article “When & How to “Talk Business” on Twitter” in the book Twitter Revolution really gives good idea about how companies should use social media to increase their business success and inspires me thinking about how to maximize the impact of social media in brands.
This article mentioned three “early-adopter large corporations” as examples of doing a great job on Twitter marketing their company, products, or services. They are @Zappos, @ComcastCares and @JetBlue. Actually this is my third time of these two weeks seeing Comcast as one good example of using social media to improve their customer service quality and increase their customer satisfaction. I have seen several comments praising @ComcastCares about their fast responses and high quality services to solve problems.
The one this article highlights is @Zappos. Zappos is a retail company and one of the best marketing strategies it uses on Twitter is holding contests. This article mentioned one tweet form @Zappos which I think is a really good one holding contests—“Okay, contest is ON! The first person who tweets @Zappos with their favorite brand of shoe sold on Zappos.com gets a pair FREE!”
Just as I mentioned in my another blog, nowadays the most important part for doing social media well is not about how many people retweet your post, it is about how many people getting involved into your topic. How to make people being engaged is what social media person should think about.
No comments:
Post a Comment